The 100 Brides for 100K® program is designed to raise money which will be contributed to breast cancer research and breast cancer awareness. Each year, a special Limited Edition gown will be designed. One thousand dollars from the sale of each of these gowns will be donated by Alisa Benay Bridal Couture to various organizations that conduct research toward finding a cure for breast cancer and promote breast cancer awareness. It is their hope and challenge that the retailers who sell these Limited Edition gowns will also match the contribution made by Alisa Benay Bridal Couture. By joining together, their goal is to raise at least $100,000 dollars each year to help find a cure.
If you're still searching for the perfect gown for your day, check out Alisa's amazing designs and perhaps do a good thing while you're at it.